2023.05.29

Jozen White

peter

origin

The ancient Chinese philosopher Lao Tzu said, “The ideal way of living is to be flexible and flow naturally like water. In honor of this phrase, Shirotaki Shuzo launched the sake “Kozen Josui” in 1990. The sake is made from the pure melted snow water of Echigo-Yuzawa, and its soft water makes it soft on the palate and gives it a fruity, unctuous taste.

Shirataki Sake Brewery

Shirotaki Sake Brewery is located in the hot spring resort of Echigo-Yuzawa in the Uonuma region of Niigata Prefecture, and produces sake characterized by soft underground water and low-temperature fermentation. When the company launched its flagship brand, “Kozen Josui,” as a sake brand, it broke a taboo in the sake industry with its innovative use of transparent bottles and simple labels. This sake has gained a great reputation, especially among young people and women, and has gained significant support not only in Japan but also in 30 countries around the world, especially in Asia, including Greater China and South Korea.

Shirotaki Sake Brewery aims to make sake that tastes good no matter who drinks it, by utilizing the abundant spring water that only a region with heavy snowfall can provide. Kouzenjosui” is loved by people of all ages, not only as an introduction to sake, but also as a pleasant sake for living a flexible, natural-flowing, watery life.

flavor

Kamizenjosui” is highly regarded for its unctuous flavor, which combines the rice flavor of junmai sake with the crispness of ginjo-shu, making it suitable for any cuisine and any season. The stylish label is another reason for its popularity, and it is also valued overseas as a souvenir or gift.